{"id":1388,"date":"2022-04-25T19:35:16","date_gmt":"2022-04-25T19:35:16","guid":{"rendered":"https:\/\/compecer.com\/revista\/?p=1388"},"modified":"2022-04-25T19:35:16","modified_gmt":"2022-04-25T19:35:16","slug":"consumismo-consciente","status":"publish","type":"post","link":"https:\/\/compecer.com\/revista\/consumismo-consciente\/","title":{"rendered":"Consumismo Consciente"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<\/p>\n<p class=\"p2\"><strong>En un panorama general;<\/strong> el marketing desarrolla acciones que buscan provocar comportamientos sociales deseados a trav\u00e9s de la oferta de valor dirigida a grupos espec\u00edficos, y aunque el consumismo masivo actual puede entrar en conflicto con el cuidado al medio ambiente, se debe de encontrar la manera de crear un balance que satisfaga necesidades o resuelva problem\u00e1ticas del mercado, mientras se establecen lineamientos que garanticen la preservaci\u00f3n ecol\u00f3gica del entorno.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Los ejemplos son muchos, la tecnolog\u00eda aplicada a productos y servicios no deber\u00eda de comprometer su impacto ambiental sobre la expectativa del mercado, pero la realidad es otra: cuando la gente quer\u00eda detergentes m\u00e1s potentes para resultados m\u00e1s blancos, esto contaminaba el agua, pero a la marca no le importaba, solo quer\u00eda desarrollar un producto para ese deseo. O cuando las personas buscaban la practicidad para las compras, se increment\u00f3 el uso de envases y bolsas pl\u00e1sticas desechables que contaminan de manera exponencial los distintos ecosistemas en todo el mundo.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><strong>Pero, <i>\u00bfhasta d\u00f3nde es responsabilidad de los<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><i>usuarios que demandan simplicidad en su<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><i>proceso de consumo?<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/strong><\/p>\n<p class=\"p2\">En julio 2021 despu\u00e9s de una profunda investigaci\u00f3n del peri\u00f3dico <span class=\"s1\">The New York Times <\/span>se encontr\u00f3 que el segmento de autos de lujo de manera indirecta contribuy\u00f3 a que se aumente la deforestaci\u00f3n en la selva de las <span class=\"s1\">Amazonas <\/span>en Brasil.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Todo sali\u00f3 a la luz p\u00fablica tras las declaraciones de un proveedor de piel bovina para el forro de asientos de camionetas de lujo en USA, en donde se detect\u00f3 que en la zona de Jaci-Paran\u00e1 en el Amazonas existen varios ranchos de vacas para la exportaci\u00f3n de carne y piel en donde de manera ilegal deforestan la selva para obtener espacios para criar y procesar el producto.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\">Esto nos indica que la responsabilidad ambiental en la cadena de suministro es compartida:<\/p>\n<p class=\"p2\"><b>gobierno \u2013 empresas \u2013 proveedores \u2013 productores \u2013 consumidores.<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p class=\"p2\">Entonces, aunque no siempre podemos conocer la procedencia de lo que consumimos, como usuarios s\u00ed podemos monitorear los procesos productivos de las empresas a trav\u00e9s de distintivos, normas o certificaciones que garanticen la sustentabilidad de las marcas, y como cliente exigir que cada vez m\u00e1s productos y servicios sean parte de un consumo consciente.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p2\"><strong>Autor: Carlos Alberto L\u00f3pez S.<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong><\/p>\n<p class=\"p2\">Material de consulta: The New York Times: Green Tech Articles<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>\u00a0[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text] En un panorama general; el marketing desarrolla acciones que buscan provocar comportamientos sociales deseados a trav\u00e9s de la oferta de valor dirigida a grupos espec\u00edficos, y aunque el consumismo masivo actual puede entrar en conflicto con el&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"ppma_author":[50],"class_list":["post-1388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abril-2022"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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